The second wave of the Internet revolution, often called Web 2.0, has had an enormous impact on the way we interact with each other online and the ways we access and use information. This is particularly so for Generation Y, the generation born after 1980, who were born into a high-tech, digital world, and who are now entering the workforce in large numbers. Generation Y employees communicate differently than their baby boomer or Generation X bosses, and they have different expectations about what constitutes an exciting and worthwhile work environment.
Profound as these trends are, they have not yet had a dramatic impact on the nature of management work itself—on the way that we make decisions, motivate employees, set objectives or coordinate activities. But this is set to change: Generation Y employees are demanding new ways of working, and Web 2.0 is enabling the development of new tools and applications that are making such change possible.
The purpose of this MLab conference is to explore the impact of Web 2.0 and Generation Y employees on innovation in the workplace. Speakers will include CEOs and senior executives from companies with highly innovative management models, and from thought leaders who are exploring the potential of these trends for a radically different workplace of the future.
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